PPC budget to $5,000 per month. Sometimes larger budgets yield more substantial results. Larger budgets allow us to explore more strategies and tactics. And, as any PPC pro will tell you, behind every wildly successful PPC campaign is a lot of experimentation. In contrast, some of our clients run in high cost-per-click circles. Taken out of context, the price does seem expensive. But for them, the lucrative returns far outweigh the cost of clicks. Of course, developing this type of ROI calculation for your B2B business requires some groundwork.
How many leads is your campaign generating? And what is the value of each lead? But if a bigger PPC budget allows for more experimentation – which can lead to more success – then the effort is worth it. And that puts the costs of PPC into perspective. 4. Consider jewelry retouching service alternative approaches That said, there are some B2B companies for which the Google search network doesn't make sense. There, I said it! For example, if you are a new technology company and your keywords on the search network are priced at more
than $100 per click, and you are competing against mega brands, you may need to adopt a different and more creative approach. One such approach might be to start with the Google Display Network (GDN) and use its ultra-specific targeting and cheaper clicks. Maybe combine the Google Display Network with a compelling video on your site that explains who you are and what you do. All of this will help you boost your online presence. And over time, your brand traffic will grow, and so will your remarketing lists.